SEO is a powerful tool that, when used correctly, can make the organic search a viable and lucrative part of your inbound marketing strategy. Here are the best SEO tips for beginners to quickly reach your traffic, conversion, and sales goals.
Evaluate Your Web Competitors
Who are your internet competitors, and what are they doing well? Analyze the online activity of your competitors and assess who ranks at the top and what their ranking is for.
This will give you the data of what you are up against, what you should be focusing on, and your possibilities to do better.
Note: Your traditional competitors may not be the ones you compete with online. So start by researching your product offering or the keywords to find them.
Do Your Keyword Research.
The SEO relies heavily on relevant keywords for your website popular with users but has a low level of competition with other brands.
A good way to start is to find an online keyword research tool, like Google AdWords, SEMrush, or Google Trends Keyword Planner. Use them to find data on keywords relevant to your brand, then use it in your on-page SEO strategy.
Understand The User’s Intention.
Keyword research isn’t just about finding those with high search volumes. You need to consider the research intent of potential customers to define the right keywords. The three search intentions are:
- Transactional: A user who wishes to purchase a product or service
- Informational: a user who wishes to obtain information about a product or a service
- Navigation: A user who wants to go to a specific website
Target Short And Long-Tail Keywords
Short tail keywords, sometimes referred to as “generic terms,” are 1 to 3 words long with generally high search volumes and competition. These generate high traffic and are harder to rank for, but with the right approach and a little patience, they can be perfect for your website.
Long-tail keywords are longer, more specific keywords.
Targeting these keywords is likely to generate less traffic but a higher ROI by attracting exactly the audience you are looking for.
While keywords are certainly important, search engines have become increasingly sophisticated in how they rank pages on the SERP results page; they reward websites with interesting and engaging content. Find the criteria for quality SEO content. Recent updates from Google are heavily focused on user experience.
Spamming your keyword won’t do you any favors; in fact, if Google suspects that you are keyword stuffing, you will be penalized for it.
So write for humans first, as search engine follower users, not the other way around. Not all SEO tips will help you if you are just recycling generic content!